Boards in Marathi

Till now it has always been the Sena which has been flashing the marathi card , but now it the NCP Congress govt. itself. A notice has been issued by the labour department that under the Bombay Shop Act and Maharashtra shop Act all shops , commercial establishments should have a marathi signboard which should be bigger in size than the English board otherwise the owners would be fined between 1000- 5000 bucks.
This news has not been covered in the local English media but the marathi media (Sakal) has given prominent coverage to it.
From a market perspective one fails to understand how a board in local language will be helpful.