Sensationalism by Media

Now a day there seems to be a tendency by media to sensationalize even trivial issues whether it is kissing in public by two bollywood actors or a TV actress asking for a Chief Ministers resignation.

In all of these instances media tries to overplay the situation, claiming them as exclusive stories whereas in fact on all the channels/newspapers you can find the same stuff. The news reports are hyped for couple of days and then a new story is picked up

One thing being clear that media can never attempt to do this unless they are tacitly being supported by the concerned people. I feel in order to achieve publicity most of these people plant stories with the help of their friends ,media obliges them as they need some or other fodder to keep viewers glued , and then these same people deny/retract the story or send a defamation notice.